Last year, I was approached to work on a few different briefs for Mary J Blige. One was for her current album cycle, but another was to create graphics in honor of the 25th anniversary of her "Whats the 411?" album.
This project was pretty straight forward but I had a ton of fun working on these graphics. The Real Love design on white tee was simply just a recreation of an older design she had once had in the past. However, the Throwback design is new and just inspired by vintage 90s graphics, but with a slight modern twist as well. We wanted to create an image that was nostalgic utilizing elements from her Whats the 411 packaging and include sleeve hits to match.
At first, this was done for a What's the 411 pop up shop back last year, and then ended up continuing onto her official online store. A month or so ago, a friend had reached out to me and brought to my attention that both designs were being sold in store and online at Urban Outfitters.
These designs can be purchased at: